Landing Page
Camp Shefa
Recruitment site for Camp Shefa — showcasing the camp's mission, staff, and programs with a warm, family-focused design.
Next.jsTailwindVercel
Your business needs tools.
I build them.
I build custom apps, landing pages, and dashboards for small businesses — using AI to move fast and keep costs low. No dev team needed. No six-month timelines. Just tools that work the way your business does.
The Problem
You don't need a dev team.
Hiring developers is slow, expensive, and usually overkill for what you actually need. You need someone who understands your business problem first and builds the right tool to fix it — not someone who writes code for the sake of writing code. I use AI-assisted development to deliver production-ready tools in days, not months. You get exactly what you need, nothing you don't, at a fraction of the traditional cost.
Tools that fix
what slows you down.
Custom Web Apps
Purpose-built applications for your specific workflow.
Business Dashboards
Turn messy data into clear business decisions.
Landing Pages
Fast, professional sites that actually convert.
Workflow Automation
Stop doing the same thing fifty times a week.
Three steps.
Idea to live product.
No bloated timelines. No generic solutions. You tell me the problem — I design, build, and deliver fast.
Discovery
You tell me what's
broken, slow, or missing.
We define the problem.
Build
I design and build using
AI-powered tools —
iterating in real time.
Deliver
A live working product,
deployed and ready —
built to scale with you.
Selected Work
Real tools, built for real businesses.
About
Business operator first.
Builder second.
I run product development at KAYCO, one of the largest kosher food distributors in the country. My day job means managing 400+ global suppliers, launching new brands like Tuscanini across 50 Italian manufacturers, and getting products from concept to store shelf.
I started building software because the tools I needed didn't exist. So I built them — using AI to do what used to take a full dev team. What started as solving my own problems turned into building for other people too.
I'm not a traditional developer. I'm a business operator who builds. Every project starts with understanding the problem, not the technology.